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Tilda Publishing
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Design Thinking for Entrepreneurs
February 20-21 / Leibnizstrasse 60, Berlin, Germany

12:00–18:00
Design thinking has not yet been fully embraced by business leaders as a means to navigate the constant rate of change in today's climate. This process is an essential tool that will give entrepreneurs the edge that they need to succeed.
Workshop programme
New media influence, researching tools of strategy building and visual experiments
1. First step
Personal response depends on the viewer's thoughts and values individually. This might be sometimes in conflict with cultural values.
2. Methodology
The way an image is viewed arises from the history of the media. Through time, images have been changed because of the use of different (new) media.
3. Change by design
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc.
4. Solving problems
Personal response depends on the viewer's thoughts and values individually. This might be sometimes in conflict with cultural values.
5. Identifying opportunities
The way an image is viewed arises from the history of the media. Through time, images have been changed because of the use of different (new) media.
6. Design thinking tools
The cultural perspective involves the identity of symbols. The uses of words that are related to the image, the use of heroes in the image, etc.
Meet the tutor
  • Jeff Stone
    Creative director Digital Design Studio